April 23, 2023
Embracing Change with a Lions Digital Solutions Brand Identity Redesign
Lions Digital Solutions, a seasoned player in the digital education arena, faced a challenge: their brand lacked a distinct identity. Despite a decade of success in scaling online course businesses, they struggled to stand out in a crowded market. The absence of an official logo and cohesive brand assets hindered their ability to attract both B2B clients and talented individuals looking to join their team. This lack of brand clarity threatened to stifle their growth and diminish their competitive edge.