Fiction Profits Adacemy
The brand was looking to refresh its visual identity & speak to a broader audience interested in becoming self-publishing authors. The challenge was to stay relevant in this competitive space while attracting new students to their website.
Fiction Profits Academy is an online education program offering one-on-one coaching and a complete collection of training meant to help students become self-publishing authors on Amazon. Karla Marie & Roy Lewis are now joining forces to build their educational empire & teach more people how to find independence in freedom by writing books.
Coming from a small community that began on Facebook & Youtube, the brand was looking to refresh its visual identity & speak to a broader audience interested in becoming self-publishing authors. The challenge was to stay relevant in their competitive space while attracting new students to their website. Trust is the driving force that can make or break a sale & we wanted to make sure every visitor could find a safe and comfortable community they could trust.
We started by auditing the company’s current presence on the web. Since the business is a 100% online training program, our role was to ensure the brand would inspire trust, professionalism & freedom across all touchpoints. In a week sprint, we created and proposed a direction for the brand’s visual identity by collecting all the relevant words, testimonials, reviews & comments around the brand. We soon discovered that the primary clientele was women seeking extra income for their households. Without changing the logo, we updated its typeface, colours & built an entire design system that would enable the brand to communicate with intention, transparency and simplicity. Finally, the website focused on telling a story rather than selling a program. The rebrand allowed us to focus on the people behind the brand, the students and the community.
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