Wanting to reach this target audience, the company decided to make a website rebrand in order to speak to insurance companies. The idea was to reposition the brand from B2C to a B2B relationship.
District Sports is a startup company that accompanies injured workers into rehabilitation programs. Wanting to reach this target audience, the company decided to make a website rebrand in order to speak to insurance companies who manage injuries at work files. The idea is to reposition the brand from B2C to B2B services.
In the early days of District Sports, the company’s position was leaning towards helping athletes with their recovery. The challenge was to rebrand the company further apart from the sport and athleticism background into the insurance worker field, without changing the name. Our role was to reimagine a visual identity for the company’s website and reformulate our message to our targeted audience.
We started with a UX research sprint that allowed us to shed some light into the identity of District Sports. We learned that communicating to businesses required consistency in the design and identity throughout the whole website & demands clear structure to navigate the content. With this information we develop a new website experience that could present the company’s intention with a solid architecture & a compelling story.
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