A social entrepreneur for decades approached me to create a brand identity for his new social initiative called Evra Leadership Solution. This initiative would enable entrepreneurs from the black community to become leaders.
The Initiative would appeal to young professionals looking for a mentorship, this is why the visual identity would need to appeal to the millenials and Gen-Z from the community. Since the name of the entrepreneur was included in the logo, It needed to feel like a personal brand and also an initiative.
The design of the logo as a name signature would lead to create a full visual theme around the initiative. Inspiring young leaders to enable their potential through the Evra Leadership Solutions. It needed to feel like a place where great minds gather. This is why we designed the brand around the slogan: Empower and inspire the future
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