May 26, 2022

How to tell better stories for your audience?

Being able to tell better stories require a solid narrative structure such as establishing the context, the conflict, and a resolution.

Being able to tell better stories require a solid narrative structure such as establishing the context, the conflict, and a resolution. Beyond that, it is also essential to first know your audience and be genuine in telling your own story. Also, make sure to keep your audience engaged and entertained as you take them on this journey.

Why do you need to tell a story?

We all have different reasons for listening to someone else's story, whether we're reading a book, watching a movie, or taking part in a conversation. If we're looking for entertainment or distraction from our day-to-day life, we'll find stories more fun when they're new and different from our own lives. If we feel connected to the person who is telling the story—if their values match ours—we'll be more drawn in because we want to know more about their way of life and how it's similar to ours or different.

Your brand story is the story of your organization. It contains all your knowledge, values, and insights. The story needs to be on a strategic level, at lower-level storytelling for a more emotional connection with people. The main idea of the story is to build trust between you and the people in your industry. Your audience needs to feel confident about your work like they could trust you.

So how can you tell better stories for your audience?

Know your audience

Know what they care about and what makes them feel certain emotions. You can craft a relatable story for any group of people. It's easy if you know what their interests are, and why those interests matter to them.

While some stories are written to appeal to everyone—or at least as many people as possible—you'll gain an advantage if you write with a specific demographic in mind. This also helps you take into account what kind of information is appropriate for that target audience. For example, if you have the younger generation in mind, you can use a more casual tone with language that they, too, are using.

Allow some vulnerability

Tell your own story. Be genuine and authentic. The more you know about your own story, the better you'll be at telling it. The more authentic and genuine you are with your audience, the more likely it is that they will care about what you're saying. This will give you an opportunity to show off all those work hours spent on building a good product or service and all those work hours spent on creating content that people can relate to. When you're trying to be something you're not, you lose credibility and people will no longer want to listen to what you have to say.

When you tell stories that are authentic and genuine, you'll find that people will feel more comfortable relating to you because they'll immediately know where you stand on a particular subject or topic. They'll also be more likely to trust your advice or recommendations because they know that you're speaking from a place of integrity and honesty.

Establish your context and conflict

The most effective storytellers do two critical things: They establish their context and they establish the conflict in a relatable way. Context can be defined as the situation in which something takes place or the surroundings in which something exists. It is important to establish a context before you begin telling your story. In other words, you need to understand your audience so that you can provide information that is relevant to them. Take as much time as possible to develop the most relevant information because this will help your readers become engaged with your story.

Conflict refers to opposition or struggle between opposing forces or characters in a narrative work. You must also define this part before you begin writing. Without conflict, there is no story, as it creates interest and keeps readers engaged. The conflict should be relevant to the context of your piece so that readers are interested enough to keep reading.

The moral of the story

In order to make your writing more appealing to your readers, you need to provide them with information that is useful and relevant to them. Beyond this, one of the most common mistakes people make when trying to create an engaging story is leaving their audience hanging at the end. They fail to provide a resolution or end with an unresolved conflict, leaving their readers feeling unfulfilled. The most important thing in telling better stories for your audience is to show them the lessons learned from the situation at hand. Most importantly, let them know what you could offer and what’s in it for them.

A brand story is all about the customer, and not just in a "we-know-what's-best-for-our-customers" kind of way. A great story focuses on the customer's needs, struggles, and wants and how your brand or product helps them. Knowing their problems is essential—not only will it lend credibility to your claim that you have a solution to their problem, but it will also help you understand what they value most so that you can deliver on those things in your campaign.

Make it engaging and entertaining

A good story engages the audience in what they want to know. It's not just about the story; it's about how you tell it. Don't assume that your audience knows the point of the story or what you're trying to say. It's your job to explain it in a way that they'll understand and in a way they'll care about.

Here, we go back to the first tip: to know your audience well. If you're trying to create content that's entertaining, think about how you can make it more accessible by incorporating a little more humor. Remember who you're writing for. Do they like jokes? Does the topic lend itself well to silliness? Will they be more interested if you include some lighter moments along with the heavier stuff?

It also helps to pretend like you’re talking directly to one person, someone you know well and who knows you well. Even if the person you’re talking to is a stranger, you can still imagine them listening in and being entertained by your story. This way, you can keep everything as natural-sounding as possible and it also helps you focus on your flow and how they respond.

Take them on a journey

You don't just tell them what happened, you take them through it step by step so they can really see what it was like to be there. The best stories draw the audience in and take them on a journey. They are highly visual, engaging, and entertaining. First, you introduce them to a context.

When you talk about what you do or what your company does, you're giving people an idea of who they should trust to help them solve their problems. Your brand has a story. The story of where you came from, what your purpose is now, and the exciting future you are working towards. A brand story that resonates with your audience is much more likely to be shared and talked about.

Storytelling is an important skill to hone in the ever-competitive landscape of the marketplace. It requires you to develop your storytelling skills and techniques. It requires you to research your target audience and tailor the story that you want to tell around their needs and interests. Ultimately, storytelling is about connecting with people. It's all about the audience, and it is essential to be authentic and genuine in the lessons you’re sharing with them.