June 1, 2022

What are the benefits of having an account manager?

An account manager helps the client communicate what they need and manage deliverables on time, even for several clients at the same time.‍

Your agency is growing as well as the demands from your clients. There’s daily work from at least one client and you can’t focus your full time on changes and small adjustments. This is the moment when you can hire an account manager to take care of the client’s specific needs. An account manager helps the client communicate what they need and manage deliverables on time, even for several clients at the same time.

What is an account manager?

The Account Manager, or project manager, is the communication bridge between the agency and its client. Their duties are primarily serving as a point of contact for the client, building positive & long-term relationships, as well as finding solutions to the client’s needs.

Account managers are typically responsible for overseeing a group of accounts within a company—they're the liaison between the creative agency and the client. They manage each client's expectations and have regular contact with them to ensure that everything is going smoothly. They also make sure that each project is being handled by the appropriate team at the appropriate time, ensuring that your team is working on what needs to get done instead of wasting time on projects that could be handled by other people in other departments.

Account managers are also responsible for keeping track of budgets and contracts, so you can rest easy knowing you'll always stay within budget. And they are usually experienced creatives themselves, so they're able to communicate effectively with your team while also staying informed about how they do things.

Having a direct point of communication

Account managers maintain regular contact with clients and act as their point of communication for any issues that arise within a project. This means that no matter how big or small a problem may be, it can be addressed by someone who already has a good grasp on not just the client's business goals but also on how your company operates as well.

This direct line of communication is something that comes in handy not just when you have a problem but also when things are going well. It's a great way to keep up with any updates and relevant information and how things are progressing toward goals. It makes it easier to stay informed about changes that might impact the development of the project or anything else that might be important.

A dedicated advocate for your clients

Account managers are essentially your advocates—they're knowledgeable about all of your products and services, and they can use that knowledge to educate your clients and help them make good decisions for their businesses.

Equally, they are also your clients’ advocates. They will listen to what a client needs and then provide a thoughtful response based on your organization's offerings. Account managers can help your client make informed decisions by offering guidance through the myriad of choices available (e.g., one of your competitors may have a cheaper service, or another might have a product that has additional features). Account managers can also help by providing data on how satisfied your clients were with the service they received, as well as how effectively certain solutions worked for them.

Ensure an effective process within your agency

The account manager's role is to help the agency and the client effectively work together. The account manager and their team are there to ensure that your agency can get all of the information they need from your organization in order to be successful during each phase of your project. They're the ones who make sure that every client and every project has what it needs to function smoothly.

All the components that go into making a successful campaign happen—budget, time, media strategy, staffing, and more—are under the watchful eye of an account manager. They ensure a productive and efficient workflow among various departments and they keep those pieces in order so that your campaigns can avoid falling behind or going over budget. The more you rely on your agency to deliver results, the more you need to trust them and their process.

Organization and support with client work

One of the biggest factors in a client's success is their level of organization. When clients can easily find project resources and keep track of their time and expenses, they have the structure they need to work efficiently. An account manager can help this along by keeping all of your documents organized in one place and helping you keep track of your time. A good account manager should be able to provide you with a place where all of your communications will be kept in one place, whether it's an online system or a physical binder. With this structure set up before you begin, it's much easier to keep track of things when they come up later on.

For example, we use Notion to keep track of the client’s resources, projects, & deadlines. This digital system helps the client & the agency remove the need for documents, and physical binders or even reduce the number of emails sent.

Account managers also provide support to each client on their projects, ensuring that they get everything that they need on time and without any hiccups in communication or workflow. This means fewer problems for both the client and for the company, which is always a good thing!

Helps build long-term client relations

A lot of businesses choose to use account managers to help keep track of their clientele, but an account manager isn't just a glorified ledger of names, numbers, and addresses. They're also there to build up relationships. Account managers may be in charge of keeping track of referrals and sending out holiday cards, or they may be responsible for partaking in your company's monthly conference calls.

Account managers are responsible for maintaining long-term relationships with existing clients, developing new clients, and helping in the transition process when an employee leaves a company. They help ensure that the needs of each client are met and that they're kept up-to-date on any changes that may affect them within their account.

Want to become an account manager?

A good account manager can define the success of a project, the client, and the agency itself. If you are interested in becoming one, you should have a positive attitude, the ability to get along with people, and a willingness to learn. To be an effective account manager, you have to understand your clients' needs and be able to meet them since it's the results that largely count. It also helps to be customer-oriented, a good communicator, and able to resolve a dispute without creating tension.

To sum it all up, the benefits for both the client and the design agency are numerous. The agency doesn't have to worry about every little project from every individual client. Having an account manager can offer immense benefits to both the client and the agency. It can help with communication, especially when dealing with high-demand clients, and it can free up your valuable time in order to be spent on meeting the clients’ needs rather than having to follow up on what you’ve missed.