May 30, 2022

Why honest feedback from clients is important?

Honest feedback from clients is the ultimate counterweight that balances what you perceive as good work & what the client perceives as good work.

As artists and creatives, we’re sometimes afraid of the opinions of others. However, we need to learn to detach ourselves from our work & have an external lens that can pinpoint the areas where we can improve most efficiently. Honest feedback from clients is the ultimate counterweight that balances what you perceive as good work & what the client perceives as good work. It is in your decision to find a middle ground.

Why do you need clients’ feedback?

Feedback is important for two main reasons: to inform you and to help you improve. You need to know how you're doing in order to identify areas in need of improvement, and you also need to know what people want in a way that will help you get better at it. When you're working on something new or trying something different, getting client feedback can help you determine if you're on the right track.

Furthermore, this allows designers to understand a client's needs and desires, which can be used to create a better end product. Feedback from clients also helps maintain a positive relationship between the designer and client, which will be helpful for future projects.

Know what you could improve on

It can be tough to hear that something isn't working—whether it's that someone doesn't understand what you're saying or they don't like how you're doing something. But when you're willing to listen and learn from feedback, both positive and negative, then you can use those lessons to make sure the next time around everything is better for everyone involved.

Feedbacks are crucial in helping us improve our services. We tend to focus more on the positive comments and neglect the negative ones, but feedback is feedback—whether good or bad—and we should learn from both of them. Feedback should always be about what can be improved, not about what is inherently wrong with a situation or a person.

Another thing to keep in mind is not to show half-baked ideas to clients too soon. The ideas can be great and brilliant but their novelty and being abstract can oftentimes lead to them being dismissed. You have to learn how and when to present your work so that during feedback, the idea is only improved and not discarded.

Helps you understand customers more

When you're creating a product or service, you want to make sure that what you're making works for the people who need it. You also want to know what they like and dislike, so you can focus on those things and make adjustments as necessary. If there's a problem, you need to know about it before too many clients complain. This will let you fix the problem before it gets any worse.

Asking for honest feedback and trying to understand why someone thinks the way they do about your product is a really valuable thing—it helps you understand your customers and target market more, which lets you improve your products and services with confidence.

Improve customer loyalty and retention

If you are a business owner you will be happy to know that customers really do appreciate it if you take the time to respond to them after they have left feedback. It shows that you care about their opinion, and also gives them the opportunity to raise any issues they may have had with their purchase or service. This is invaluable for growing your business and improving your service delivery. It's important to remember that it isn't just about giving praise, but also responding to any concerns or issues. The best way for retaining your customers is by being honest with them and letting them know that you appreciate all of their suggestions.

Learn to put feelings aside

There’s a certain tendency to react when a client says something about our work. It could be something positive or negative and we’re deeply affected by it. The goal is to learn to separate feelings from your work.  Remember that your work is a work in progress that more people will have to interact with. You and your team might have put your best efforts to make your work presentable, but not knowing what the client will say can be scary.

Learn to detach yourselves from the critics and have a neutral state of mind with the only aim to improve the quality of the work. Your team will appreciate direct feedback on what the clients think about what they have worked on and would feel that what they do is duly valued and carefully considered.

There is no better motivation for a team than receiving praise and positive feedback from their clients. This is why it's important to be honest with your team about your client's reaction to your design work—even if you are being asked to change something. Your team will appreciate direct feedback on what the clients think about what they have worked on and would feel that what they do is duly valued and carefully considered.

A way to gather testimonials

It is important to learn from past clients what was successful about your work and how you can use that success to build your reputation and attract more clients. Testimonials are an excellent way to gather feedback from past clients and make sure they are happy with the services you provided.

Gathering testimonials not only helps keep your customers happy but also helps you find new prospects by sharing those testimonials on social media platforms or adding them to your website as a resource for potential customers.

Recalibrate your strategy

May it be from your onboarding, client communication, content strategy, or the general creative process, honest feedback may point to your system that needs to be reevaluated. Honest feedback from clients could then help in providing insight into integral processes within your team and your business.

For one thing, this type of review can help identify patterns that result in miscommunication between the client and team. Honest client feedback can help us realize that our communication style might need some improvement, or even just that we're using a strategy that doesn't communicate effectively with our intended audience.

In the world of customer service, honest feedback is the best kind of feedback. It allows you to know if what you're doing is right, what you can improve on, and how to make your services even better. When you separate yourself from your work and take an objective, honest look at it, you'll see your strengths and weaknesses with clarity. This will allow you to make significant progress in your work, career, and life. There’s nothing more counter-productive than having everyone around you say everything is great & amazing & not provide a candid feedback. Make every touchpoint with your client an opportunity for growth for you as a creative and for their business as well.